The portal is aimed at all those who want to publish content for commercial purposes on their own websites or in other digital channels.

Unfortunately, the content cannot be sold to private users.

The shop primarily offers editorial offices the opportunity to pick up interactive products. As a result of the ordering process, users are given access to a setup page that allows various configurations of live blogs or graphics. An embed code is then generated, which can be used to integrate the object into an article.

The shop distinguishes between subscription products and purchased products. Purchase products are marked with prices and can be purchased directly on account. Subscription products are marked with "Included in the subscription" and offer direct access to the content without a purchase process. To use these subscription products, a separate licence agreement must be concluded with dpa or dpa-infocom.